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ckck:
Time Magazine on the backlash against IKEA for opting to use Verdana over Futura (which they’ve used forever) in their 2010 catalogue.
i must say i am more than a little shocked. futura was a big part of IKEA’s branding and it just makes sense. verdana, really? citing cost effectiveness is just an appropriate response coming from IKEA either. design is their thing, they should be cutting corners elsewhere.
supersecret liked this
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200 reblogged this from ckck and added:
Futura, IKEA. The new catalogue
robshoy liked this
fauberrs reblogged this from jkjkjkjkjkjkjkjkjkjk and added:
futura is my fav. font and i am sad sad sad to see it go. bad move ikea. bad move.
matthewedwards reblogged this from jkjkjkjkjkjkjkjkjkjk and added:
yeah this just doesn’t make any sense to me. i would even say it’s irresponsible.
matthewedwards liked this
jkjkjkjkjkjkjkjkjkjk reblogged this from ckck and added:
little shocked. futura was...IKEA’s branding...just makes...
micek reblogged this from ckck and added:
this article …like taking...family sedan off road. …building
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